Hi! Welcome to my online Digital Boutique! My name is Eva Dominguez-Peralta and I am a Latinx #MiamiGirl Native. I was born in Nicaragua & raised in Little Havana, both provided experiences which influenced my creative vision and artistic style. My journey began in my mid 20s when I began making jewelry with a non profit to raise funds for ovarian cancer. This was my saving grace from a deep depression I was in which began in my childhood, it became Art Therapy. My little art project turned into a hobby, then a side hustle until finally developing into a business, "MJS".
What began as Mary Jane Sparkle "MJS" (my first attempt at a jewelry line) progressed into a series of pop up activations from 2014-2017 in local shops like Little Havana, Downtown Miami, Miami Beach, Wynwood and at fashion show events as a vendor & sponsor. When I was ready to re-launch as a full boutique to include clothing, I knew I had to re-brand. This is how ‘Haute High Fashion Label’ was born and in January 2020, our Digital Boutique went LIVE from Miami, FL.
Summer 2021 at the Moxy Hotel in Miami Beach, we presented our first collection for the Fashion Happy Hour "Summer Splash" Fashion Show in the presence of my closest family members. The collection was a tribute to Miami Girl Bosses and it was featured on Deco Drive for channel 7. The "La Jefa" Collection was a mix of basics like powerful messages emblazoned on T-Shirts and edgy Miami Glamour and featured cropped blazers, strong shoulder pads, black leather, wide waist belts with coin purses, fishnet tops and bathing suits with evil eye artwork - a preview for Summer 2022 - now available on our Shop!
The future of Haute High Fashion is Eco-Fashion. The money made from the what you see for sale here will be used to invest in Eco and Tech wear. Our goal is to create Collections made from plants and incorporate fash-tech practices with 3D printing. Your purchase today brings us closer to fulfilling that dream. Through this journey, I hope to inspire and lead the way along with other trail blazers in bringing our Miami Fashion Industry into a new Era.